Rediffusion Y&R has bagged the creative duties for English daily DNA (Daily News & Analysis). The account was contested last month through a multi-agency pitch, which included incumbent agency Contract among others. Work on the account will start with immediate effect out of Rediffusion’s Mumbai office.
The agency will develop work for DNA in its major markets which include Mumbai, Bangalore, Pune, Ahmedabad and Baroda. The task will include finding an appropriate positioning for the brand, and creating more engagement between the reader and the paper.
Cocmmenting on the win, Nisha Singhania, Executive Vice President and Mumbai Branch Head, Rediffusion Y&R, said, “We’re really glad to have the brand back in our roaster. In our last stint with the brand, we had done some break-through, interesting work. From here on, we will raise the creative bar further, creating interesting conversations around the brand.”
On awarding the account to Rediffusion Y&R, Gautam Dalal, Head, Marketing, DNA, said, “Rediffusion Y&R is one of India’s premier agencies and credited with the strong launch of the DNA Brand in 2005. With DNA having spread its wings into five cities, and being the No. 8 English daily of India, it opens up new and exciting challenges for the team to work together. We look forward to taking the brand to new heights with Rediffusion Y&R.”