Rediffusion Y&R has bagged the creative duties for English daily DNA (Daily News & Analysis). The account was contested last month through a multi-agency pitch, which included incumbent agency Contract among others. Work on the account will start with immediate effect out of Rediffusion’s Mumbai office.
The agency will develop work for DNA in its major markets which include Mumbai, Bangalore, Pune, Ahmedabad and Baroda. The task will include finding an appropriate positioning for the brand, and creating more engagement between the reader and the paper.
Cocmmenting on the win, Nisha Singhania, Executive Vice President and Mumbai Branch Head, Rediffusion Y&R, said, “We’re really glad to have the brand back in our roaster. In our last stint with the brand, we had done some break-through, interesting work. From here on, we will raise the creative bar further, creating interesting conversations around the brand.”
On awarding the account to Rediffusion Y&R, Gautam Dalal, Head, Marketing, DNA, said, “Rediffusion Y&R is one of India’s premier agencies and credited with the strong launch of the DNA Brand in 2005. With DNA having spread its wings into five cities, and being the No. 8 English daily of India, it opens up new and exciting challenges for the team to work together. We look forward to taking the brand to new heights with Rediffusion Y&R.”
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking