Following a multi-agency pitch, Rediffusion Y&R Chennai has won the creative mandate for TVS Srichakra Ltd, manufacturers of TVS Tyres and Eurogrip brand in the two- and three-wheeler category.
Confirming the win, Amitava Sinha, COO - South & East, Rediffusion Y&R, said, “We are delighted to have this significant new business win in Chennai and it is all the more satisfying because it was won after a competitive pitch. We are in the process of bolstering our Chennai set-up and hope to become more aggressive there in the coming months.”
Commenting on their choice of agency, M Sivasubramannian, Vice President-Domestic Businesses, TVS Srichakra, said, “While we found Rediff’s approach to be most aligned to our own thinking on the brand at this point in time, their suggested creative solutions were refreshingly different and should take the brand to the next level.”
For Rediffusion Y&R, Chennai this is an addition to their current portfolio that includes ITC Classmate, Colour Crew and Paperkraft, Cholam MS General Insurance, Lotte India Corporation and Cavinkare.
Madurai-based TVS Srichakra is a major player in the two- and three-wheeler segment and is an OE vendor to all two- and three-wheeler manufacturers.