Top Story

e4m_logo.png

Home >> Account Movement >> Article

Rashtriya Chemicals and Fertilizers empanels NAC, Sobhagya, Prachar, Goldmine, Moulis for creative & media biz

24-February-2010
Font Size   16
Rashtriya Chemicals and Fertilizers empanels NAC, Sobhagya, Prachar, Goldmine, Moulis for creative & media biz

Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd (RCF) has empanelled NAC, Sobhagya, Prachar, Goldmine & Moulis Advertising for its creative and media business. These agencies have been appointed for the company’s Corporate Communications Department, Thal Unit, Marketing and Industrial Products Division for a period of three years from March 1, 2010 to March 1, 2013.

Prior to the review, Sobhagya and Concept Communications were the incumbent agencies for the business, of which Sobhagya has managed to retain the business. The account size could not be ascertained at the time of filing this report.

RCF is a company incorporated under the Companies Act, 1956. The company was formed after the reorganisation of FCI into five companies. Till 1992, RCF was a wholly-owned PSU. During 1992 and 1993, 7.5 per cent of the equity was disinvested to financial institutions, public, etc. RCF is a corporate body and a Government of India undertaking.

For the empanelled agencies, the scope of work would include company-specific campaigns and goodwill advertisements, advertising campaigns, and media relations, among others.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.