Following a multi-agency pitch, Rashtriya Chemicals and Fertilizers Ltd (RCF) has empanelled NAC, Sobhagya, Prachar, Goldmine & Moulis Advertising for its creative and media business. These agencies have been appointed for the company’s Corporate Communications Department, Thal Unit, Marketing and Industrial Products Division for a period of three years from March 1, 2010 to March 1, 2013.
Prior to the review, Sobhagya and Concept Communications were the incumbent agencies for the business, of which Sobhagya has managed to retain the business. The account size could not be ascertained at the time of filing this report.
RCF is a company incorporated under the Companies Act, 1956. The company was formed after the reorganisation of FCI into five companies. Till 1992, RCF was a wholly-owned PSU. During 1992 and 1993, 7.5 per cent of the equity was disinvested to financial institutions, public, etc. RCF is a corporate body and a Government of India undertaking.
For the empanelled agencies, the scope of work would include company-specific campaigns and goodwill advertisements, advertising campaigns, and media relations, among others.