MediaVest Worldwide has added Ramdev Foods to its kitty. MediaVest will handle the media planning and buying duties for Ramdev Chilly Powder and Ramdev Asafoetida (hing). The new business will be managed from MediaVest Mumbai office.
Pradip Patel, Director, Ramdev Food Products said, “We were impressed by MediaVest’s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break clutter and maintain a leadership position in the spices category.”
Ramdev Foods is a key player in the Indian spices and masala mixes since 1965 and offers a range of Indian spices such as turmeric, chilly, coriander, and cumin powder, etc.
Dinesh Rathore, Vice President, MediaVest Worldwide said, “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve its communication objectives.”