RK Swamy BBDO beat four agencies, including names like Dentsu and Percept, to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.
Media Direction will handle the media planning and buying for the new brand.
The pitch took place one and a half months back and the decision on the agencies was taken recently.
Rage Mobiles is planning to roll out phones that will be slim in size and will have unique features like answering machine, Internet access, Qwerty keypad, and so on.