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Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

12-June-2010
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Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

RK Swamy BBDO beat four agencies, including names like Dentsu and Percept, to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.

Media Direction will handle the media planning and buying for the new brand.

The pitch took place one and a half months back and the decision on the agencies was taken recently.

Rage Mobiles is planning to roll out phones that will be slim in size and will have unique features like answering machine, Internet access, Qwerty keypad, and so on.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.