Top Story

e4m_logo.png

Home >> Account Movement >> Article

Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

12-June-2010
Font Size   16
Share
Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

RK Swamy BBDO beat four agencies, including names like Dentsu and Percept, to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.

Media Direction will handle the media planning and buying for the new brand.

The pitch took place one and a half months back and the decision on the agencies was taken recently.

Rage Mobiles is planning to roll out phones that will be slim in size and will have unique features like answering machine, Internet access, Qwerty keypad, and so on.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively