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Quikr assigns creative biz to Scarecrow; MPG bags media

22-July-2011
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Quikr assigns creative biz to Scarecrow; MPG bags media

Quikr has appointed Scarecrow Communications as its advertising solutions agency following a multi-agency pitch. MPG has been assigned the media duties of Quikr, a digital classifieds company that helps address day-to-day regular needs of consumers in a simple and easy way.

Confirming the development, Jiby Thomas, Co-Founder and Vice-President, Marketing, Quikr, said, “We are at this exciting stage of being a young brand, a business which is growing very fast and a market leader in horizontal classifieds. To meet our current and future brand objectives, it was critical for us to find an agency who would help us in developing strategic and creative communication that is clutter breaking and relevant. In Scarecrow, we saw a partner that met our needs and was also excited about brand Quikr.”

Commenting on the win, Kunal Jamuar, Executive Director, MPG, said, “It is our privilege to welcome Quikr into the MPG family. We would like to thank the client team for choosing us as their partners in their media endeavours. Quikr, an established name in the online classifieds space, is poised for a phase of explosive growth and we are greatly enthused to be partnering them through this journey.”

Scarecrow will handle all aspects of Quikr’s communication, including creative, strategy, design and activation.

Arunava Sengupta, Founder Director, Scarecrow Communications, remarked, “Though the Indian e-commerce space has seen substantial growth, however, according to me it’s just the tip of the iceberg. The potential is huge and so are the challenges. In this scenario, it’s a great opportunity for us to partner a leader like Quikr. I am hopeful that this partnership will lead to some path breaking work in the very near future.”

Raghu Bhat, Founder Director, Scarecrow Communications, added here, “Quikr is amongst the fastest growing e-commerce companies in India. We are thrilled to partner them as their approach is entrepreneurial, their decision making is fast, their processes are non-bureaucratic and to top it, they are open to new ideas. This cocktail of virtues will help facilitate great work and build a great brand, in the long run.”

Manish Bhatt, Founder Director, Scarecrow Communications, said, “We had created some interesting communication on Yellow Pages in the past. But, the era of offline yellow pages has now significantly changed. In today’s technology led digital world of mobiles and tablet PCs, the consumer is seeking every solution online. Working with the category leader like Quikr, we will have to learn and explore a whole new chapter of communicating to the end consumer.”

Quikr, a leader in horizontal classifieds, offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. More than 12 million consumers visit Quikr every month to sell, buy, rent or find things ranging from laptops to mobile phones to cars to furniture to real estate to jobs, and everything in between.

The company is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners and invested in by eBay Inc.

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