After winning the display, SEO, social, mobile & performance marketing mandates of Quick Heal Technologies, Motivator has now been assigned with the digital mandate of the company. The estimated size of the account is around Rs 20 crore-Rs 22 crore. The win was not preceded by any pitch process.
Under the consolidation, Motivator will handle all digital initiatives for India and Japan. Apart from regular display advertising, the mandate includes SEO, Content Creation, Online Reputation Management, Thought Leadership Driver programs to place the brand Quick Heal in high quality Boards, Blogs and Broadcasts (3B’s).
Commenting on the win, Rabe T Iyer, Managing Partner, Motivator, GroupM said, “Software security has become as important as social security, given consumers dependence on mobile and computing devices, and cuts across companies, individuals and families. Quick Heal has built a suite of successful products that is cutting across segments and is successfully competing with the largest of MNCs. With our ability to keep pace with entrepreneurial thinking and the local and global strength, we are looking forward to contribute to their growth here in India and abroad. It is significant win as it lends huge credit to Motivator’s digital IQ and executional excellence.”
Kailash Katkar, Founder & CEO, Quick Heal Technologies added here, “We believe that a crucial way to humanise the objective image of our company is by allowing our customers to connect directly to us, rather than a random brand. We do have digital communication channels that include various social media channels and a product integrated, in-built messenger that keeps users updated with all the latest news and events.”
He further said, “It is important that we are actively sharing, engaging and interacting with our community and it is essential that this communication is consistent in the industry. This is the core philosophy behind getting Motivator on board. We are looking forward to bringing in the crucial value and support that is required to keep the communications going with the help of Motivator.”
This year, Motivator has won 10 accounts, apart from Quick Heal, which include Paras Milk Products, Symphony Air Coolers (Digital Mandate), Havells Digital and Content, Jomsons PVC Profiles, Hike Applications, Purple Panda Retail (Brand Cloe), Netsurf India, National Internet Exchange of India (NIXI), D Link Technologies and NSDC. The agency recently won the media duties of Himalaya Healthcare and Essilor. According to industry sources, the combined size of these businesses is more than Rs 100 crore.