Adani Enterprises has awarded its digital mandate to Quasar Media following a multi-agency pitch. Quasar has won the digital duties across social media strategy and management, search engine optimisation, media planning & buying, and online reputation management. The account will be handled by the Quasar Mumbai office.
Commenting on this new win, Gaurav Nabh, Head, Quasar said, “We are excited about working with Adani, one of the leading infrastructure companies in India. They have some extremely ambitious plans on the table and we welcome the challenge to partner with them on their journey. We have started 2014 on a very positive note and look forward to some breakthrough work in the coming months.”
The Adani Group is one of India’s leading business houses with revenue of about $9.4 billion. Adani is a globally integrated infrastructure player with businesses spanning coal trading, coal mining, oil & gas exploration, ports, multi-modal logistics, power generation & transmission and gas distribution. The holding company of the group is Adani Enterprises, which is ranked among the top 50 Asian companies by Forbes Asia.