Top Story


Home >> Account Movement >> Article

Quasar wins digital mandate for Adani Enterprises

Font Size   16
Quasar wins digital mandate for Adani Enterprises

Adani Enterprises has awarded its digital mandate to Quasar Media following a multi-agency pitch. Quasar has won the digital duties across social media strategy and management, search engine optimisation, media planning & buying, and online reputation management. The account will be handled by the Quasar Mumbai office.

Commenting on this new win, Gaurav Nabh, Head, Quasar said, “We are excited about working with Adani, one of the leading infrastructure companies in India. They have some extremely ambitious plans on the table and we welcome the challenge to partner with them on their journey. We have started 2014 on a very positive note and look forward to some breakthrough work in the coming months.”

The Adani Group is one of India’s leading business houses with revenue of about $9.4 billion. Adani is a globally integrated infrastructure player with businesses spanning coal trading, coal mining, oil & gas exploration, ports, multi-modal logistics, power generation & transmission and gas distribution.  The holding company of the group is Adani Enterprises, which is ranked among the top 50 Asian companies by Forbes Asia.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO