Top Story


Home >> Account Movement >> Article

Quadrant bags Keys Hotels, Faber-Castell, Cinemax

Font Size   16
Quadrant bags Keys Hotels, Faber-Castell, Cinemax

Quadrant Communications has started the year on a good note, adding three new businesses – Keys Hotels & Resorts, Faber-Castell and Cinemax. The cumulative account size is pegged at Rs 15 crore. All three wins follow multi-agency pitches.

Confirming the wins, Rajan Narayan, President & Chief Executive, Quadrant Communications, said, “This demonstrates the agency’s prowess across different categories, whether it is hospitality, luxury or mass entertainment, since all three sectors are completely diverse in nature. Keys Hotels & Resorts is a chain of hotels providing luxury at low cost, while Faber-Castel is into premium writing instruments and Cinemax is a multiplex chain.”

Keys Hotels & Resorts is a leading chain of mid-market hotels, resorts and service apartments across India, currently operating at Bangalore, Chennai, Khandala, Ludhiana, Mahabaleshwar, Mumbai and Thiruvananthapuram.

AW Faber-Castell (India) Pvt Ltd had set up its India operations in 1998 and deals in a range of stationary products.

Backed by the Kanakia Group, Cinemax India Ltd has over 70 screens across India and reportedly nearly 400 screens in the making.

Quadrant Communications is a full-service advertising agency providing clients with 360 degree marketing communications solutions as well as direct marketing, brand strategy, media solutions, public relations, exhibitions, retail solutions, feature film associations, and so on.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean