Quadrant Communications has started the year on a good note, adding three new businesses – Keys Hotels & Resorts, Faber-Castell and Cinemax. The cumulative account size is pegged at Rs 15 crore. All three wins follow multi-agency pitches.
Confirming the wins, Rajan Narayan, President & Chief Executive, Quadrant Communications, said, “This demonstrates the agency’s prowess across different categories, whether it is hospitality, luxury or mass entertainment, since all three sectors are completely diverse in nature. Keys Hotels & Resorts is a chain of hotels providing luxury at low cost, while Faber-Castel is into premium writing instruments and Cinemax is a multiplex chain.”
Keys Hotels & Resorts is a leading chain of mid-market hotels, resorts and service apartments across India, currently operating at Bangalore, Chennai, Khandala, Ludhiana, Mahabaleshwar, Mumbai and Thiruvananthapuram.
AW Faber-Castell (India) Pvt Ltd had set up its India operations in 1998 and deals in a range of stationary products.
Backed by the Kanakia Group, Cinemax India Ltd has over 70 screens across India and reportedly nearly 400 screens in the making.
Quadrant Communications is a full-service advertising agency providing clients with 360 degree marketing communications solutions as well as direct marketing, brand strategy, media solutions, public relations, exhibitions, retail solutions, feature film associations, and so on.