Top Story

e4m_logo.png

Home >> Account Movement >> Article

Push Integrated wins Wrangler biz

16-October-2012
Font Size   16
Share
Push Integrated wins Wrangler biz

Wrangler India has awarded its creative duties and strategic communication development to Bangalore-based agency Push Integrated Communications. The communication budget is yet to be framed as they are activating a fully integrated campaign and activations across the country.

“Wrangler India is happy to partner with Push as our creative agency. The team at Push is passionate and brings on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market,” said Anshul Chaturvedi, Senior Marketing Manager, Wrangler India.

Speaking about the new win, VA Shrikumar, MD & CEO, Push Integrated Communications, said, “For us, Wrangler is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client/ agency associations. And the depth of engagement between our teams is inspirational.”

Calling Wrangler a challenge worth taking, Anil Rajgopal, COO, Push Integrated Communications feels it is an opportunity of a lifetime that the agency is not willing to let go of.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.