Wrangler India has awarded its creative duties and strategic communication development to Bangalore-based agency Push Integrated Communications. The communication budget is yet to be framed as they are activating a fully integrated campaign and activations across the country.
“Wrangler India is happy to partner with Push as our creative agency. The team at Push is passionate and brings on board good category knowledge along with domain expertise. We hope to work closely with our new partner to create some engaging work for Wrangler in the Indian market,” said Anshul Chaturvedi, Senior Marketing Manager, Wrangler India.
Speaking about the new win, VA Shrikumar, MD & CEO, Push Integrated Communications, said, “For us, Wrangler is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client/ agency associations. And the depth of engagement between our teams is inspirational.”
Calling Wrangler a challenge worth taking, Anil Rajgopal, COO, Push Integrated Communications feels it is an opportunity of a lifetime that the agency is not willing to let go of.