Push Integrated Communications has been assigned the creative and communication strategy development for Yes Mart, a Hyderabad-based chain of electronics and white goods owned by RamaKrishna Teletronics.
The communication budget allotted for the brand is approximately Rs 5 crore. This is the third major win for Push in Hyderabad after 6 Mall and Centro Footwear.
On awarding the business to Push, Ravi Kumar Vemula, MD, RamaKrishna Teletronics, said, “The design expertise of Push Integrated is fueled by consumer insights and sound strategic knowledge. Their team is focused and their creatives are refreshing. Yes Mart is happy to team up with Push to meet our leadership goals.”
Commenting on the new win, VA Shrikumar, MD & CEO, Push Integrated Communications, said, “Yes Mart is poised to change the retail landscape of Hyderabad in the electronics, mobile & white goods segment. Their focus on detail and customer orientation is infectious. Yes Mart is not just an account win for Push, but a long standing partnership for good.”
RamaKrishna Teletronics is a Rs 200-crore company. It is planning to launch eight Yes Mart showrooms across Hyderabad by March 2013. The first showroom will be inaugurated in December 2012. RamaKrishna Teletronics plans to expand its footprint to 100 franchised showrooms across Andhra Pradesh within six months of the launch of the first Yes Mart store.