Pulp Strategy has bagged the NEC India account following a multi-agency pitch. Pulp Strategy’s Delhi office will execute an OOH campaign as NEC India heralds the Indian Grand Prix 2012, in collaboration with the Sauber F1 Team. NEC India is the premier partner of Sauber F1 Team.
Pulp Strategy’s role will essentially comprise creative responsibilities, OOH, activation and events. Besides kicking off the OOH campaign, Pulp Strategy also organised a dealers’ conference for NEC India in Thailand recently.
On selecting Pulp Strategy as its activation and OOH partner, Vijayant Khatri, National Marketing Manager, NEC India said, “We are confident that our partner agency will play a critical role in achieving our marketing goals. Their energy and proactive approach has inspired confidence.”
Commenting on the new win, Ambika Sharma, Managing Director and CEO, Pulp Strategy Communications said, “We are proud to be a part of the NEC Sauber F1 Team campaign. We are a carefully constructed robust team that brings on board a strong and holistic approach to branding and activation. We look forward to partnering with NEC India.”
NEC India is a wholly-owned subsidiary of NEC Asia Pacific and NEC Corporation. NEC India customises solutions to construct large-scale, highly reliable, scalable and flexible IT and network systems.