Fragrance and flavour provider SH Kelkar & Company has awarded its creative duties to Publicis Worldwide. The win comes on the back of a multi-agency pitch.
On awarding the business to Publicis, B Ramkrishnan, CEO, SH Kelkar & Co said, “We are a mid-sized company with global presence – and the largest fragrance house in India – with aggressive plans for the future. I am extremely happy that Publicis is partnering with us in our quest to firmly establish our identity in the global arena.”
Commenting on the win, Nakul Chopra, CEO, South Asia Publicis said, “We are extremely pleased to have an opportunity to partner a pedigreed company like SH Kelkar. Especially given that their business will provide exciting opportunities for holistic communication solutions. We look forward to working with them.”
Paritosh Srivastava, Executive Vice President, Publicis added here, “Fragrance is a business where science and art of the highest order come together, we have a creative resonance between our teams that will hopefully result in some great branding, design and communication. We are proud to partner a company with a heritage of almost 90 years in India and expanding to the world markets. We hope to play a significant role in SHK’s future growth plans.”
The family owned business, which started manufacturing fragrances in 1922, is today a professionally run, fragrance and flavour maker in India. The company has also successfully forayed into Europe, Middle East, South-East Asia and African markets with manufacturing units in India and the Netherlands. SH Kelkar is credited with being the fragrance and flavour provider of many iconic brands, both international and domestic, and across categories.