Nissan India has appointed Proximity India as its digital creative agency. Proximity will handle all digital initiatives, including social media for Nissan X-Trail, Nissan Teana, Nissan370Z and the Nissan Brand initiatives, including the Student Brand Manager programme.
Earlier this month, Proximity India had won the digital mandate for the Visa brand in India. They also manage the digital duties for Nicorette.
Proximity India is the youngest agency of Proximity Worldwide, and is globally aligned to BBDO Worldwide. Proximity India offers skills across the full range of relationship, digital and direct marketing services. The agency is focused on providing solutions and initiatives that are designed to change individual consumer behaviour by creating “acts not ads”.
Commenting on the win, Ajai Jhala, CEO, BBDO / Proximity, said, “Adding Nissan to our roster is a real privilege. The critical role of digital in this space will give us an opportunity to create some really impactful interactive ideas.”
Ranjeev Vij, VP & Head, Proximity India, added, “Nissan is a fantastic global brand and in India they have ambitious plans. We are really excited that we can partner Nissan in challenging the market leaders and be a navigator in their journey to meet their ambitious business goals.”
Proximity India has offices in Mumbai and Delhi and has worked on campaigns like Aviva’s ‘Great Wall of Education’ initiative, which helped collect over one million books for the underprivileged children.
Proximity also works closely with other BBDO clients in India and played a very important role in the creation of Quaker’s ‘mission to make India heart healthy’ - which won Indian and worldwide recognition.
Early next year, Proximity will launch their proprietary Digital Lab Initiative in India, which is a multi-faceted program, designed to drive digital thought leadership and to provide a significant added value service to its clients.