Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.
Proximity was launched in June last year to meet the integrated and interactive marketing needs of its client base in India.
Visa was launched in India in 1989. The initial task, when the brand entered India, was that of informing the prospective Indian consumer about Visa and the facility of ‘plastic money’. Visa gained popularity with its then tagline, ‘Visa Power. Go get it’ and its then brand ambassador, Sachin Tendulkar, who endorsed the brand from 1997 to 2003.
Wm. Wrigley Jr Company is a recognised brand in the confectionary space with a wide range of product offerings, including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries.