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Aidem Ventures has been appointed as an advertising partner for insurance and financial products portal

Announcing the appointment, Akshay Mehrotra, Chief Marketing Officer,, said, “Currently we attract close to 5 million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans and MFs. With such large customer visits, we wanted to optimise the ad space available on our site and needed help of Aidem. We hope to reach out to more advertisers.”

He further said, “Our portal brings three value propositions for a prospective customer – a) CRM association through e-mailer and reach campaigns; b) Influencing financially astute consumers visiting by banners ads; and c) Pure performance campaigns for a more focused campaign.”

Commenting on the development, Shailendra Shetty, Head, New Business Initiatives, Aidem Ventures Pvt Ltd, said, “With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at that has made them trust Aidem Ventures with their advertising sales mandate.”

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