English movie channel Pix has moved its media mandate to MediaVest and Zoom Advertising. The agencies will handle the media planning and buying activities for the channel. While MediaVest will handle television and radio, Zoom Advertising will handle print.
Dinesh Rathore, VP, MediaVest – Mumbai, said, “Pix is one of the leading channels in India that provides excellent English content to the viewers. It has been broadcasting great content to the viewers consistently over the past few years. We intend to drive the channel to a leadership position in the English genre with our human experience strategy framework and hardnosed analytics, and thereby providing simple, real-time and meaningful solutions. We are excited to be working with the brand and believe that this partnership will translate into a success story for the brand.”
Chirag R Barasia, Proprietor, Zoom Advertising, said, “Though being an evolving agency we have established ourselves as a formidable agency in print action, so we take great pride in the way which PIX has put immense trust in us. We are also excited in bagging their print AOR & media buying duties which is a challenge and an opportunity for us to connect them to wider print options. We are extremely positive on our media buying capabilities & thus we will strive hard to ensure Pix achieves significant progress & Success in their print portfolios. Similarly, PIX has given us a big boost to venture out in exploring & implementing other media opportunities for them & our other client.”
MediaVest Worldwide is part of Starcom MediaVest Group, and Zoom Advertising had begun operations in 2004.