Infectious has been signed on by MNR Marketing as the communications partner to launch Pied Piper, a first-of-its-kind intelligent pest repellant. Infectious is entrusted with branding, identity, packaging and communication for the brand.
On handing the business to Infectious, Rahul Bafna, Director, MNR Marketing said, “We met several advertising agencies before deciding to partner with Infectious. However, we honed in on them because they not only have strong credentials, but also the passion of going out on their own to deliver something they truly believe in.”
Commenting on the win, Ramanuj Shastry, Co-founder & Director, Infectious said, “It’s a game changing product, which can have a far reaching positive impact on urban home sanitation and health. The challenge is to design communication that is as effective and simple as the product itself.”
Nisha Singhania, Co-founder & Director, Infectious added here, “It’s always an honour when a client entrusts you with their brand. We hope to make Pied Piper a leader in pest repellant solutions.”
Pied Piper works on ultra sound and is claimed to be non-messy, chemical-free, eco-friendly, besides providing a permanent solution to pest problems.
Infectious was launched on April 1, 2013 by the duo of Ramanuj Shastry and Nisha Singhania. HCL, DNA and UBQOOL.com are some of the other clients of the agency.