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Pharmacy chain VIVA entrusts creative duties to Blackpencil India

Pharmacy chain VIVA entrusts creative duties to Blackpencil India

Author | Deepika Bhardwaj | Wednesday, Sep 21,2011 8:31 AM

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Pharmacy chain VIVA entrusts creative duties to Blackpencil India

VIVA, the retail pharmacy chain from the house of Surya Healthcare Ltd., a subsidiary of Surya Pharmaceuticals Ltd, has handed over its creative duties to Blackpencil India, a fully integrated new age agency from the Leo Burnett group. The win comes on the back of a multi-agency pitch that also saw the participation of McCann Healthcare.

Commenting on the reason for assigning the duties to Blackpencil India, Sameer Poddar, AGM, Marketing and Branding, Surya Healthcare Ltd, said, “With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

“It is great to be associated with VIVA. Retail and Healthcare are both high growth and challenging businesses. We are looking forward to partnering with them and pioneering great work in this space,” added Samarjit Choudhry, Executive Director, Blackpencil India.

The pharmacy market in India is highly fragmented with over 1,000,000 family-owned small sized chemists and druggists operating across the country. Surya Healthcare has entered the organized segment and seeks to create a unique brand space for VIVA in the consumer mind space.

For the record, Blackpencil India is the latest agency from the Leo Burnett group worldwide. Established in India in 2010, it is a new age advertising agency that believes in connected thinking beyond the traditional. The brands associated with Blackpencil India include STel, DLF, JK Tyres & Attero.

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