Top Story


Home >> Account Movement >> Article

Pharmacy chain VIVA entrusts creative duties to Blackpencil India

Font Size   16
Pharmacy chain VIVA entrusts creative duties to Blackpencil India

VIVA, the retail pharmacy chain from the house of Surya Healthcare Ltd., a subsidiary of Surya Pharmaceuticals Ltd, has handed over its creative duties to Blackpencil India, a fully integrated new age agency from the Leo Burnett group. The win comes on the back of a multi-agency pitch that also saw the participation of McCann Healthcare.

Commenting on the reason for assigning the duties to Blackpencil India, Sameer Poddar, AGM, Marketing and Branding, Surya Healthcare Ltd, said, “With Blackpencil we found not just a willingness to go beyond the ordinary but also a good strategic understanding of what we are seeking to do.”

“It is great to be associated with VIVA. Retail and Healthcare are both high growth and challenging businesses. We are looking forward to partnering with them and pioneering great work in this space,” added Samarjit Choudhry, Executive Director, Blackpencil India.

The pharmacy market in India is highly fragmented with over 1,000,000 family-owned small sized chemists and druggists operating across the country. Surya Healthcare has entered the organized segment and seeks to create a unique brand space for VIVA in the consumer mind space.

For the record, Blackpencil India is the latest agency from the Leo Burnett group worldwide. Established in India in 2010, it is a new age advertising agency that believes in connected thinking beyond the traditional. The brands associated with Blackpencil India include STel, DLF, JK Tyres & Attero.

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions