Top Story


Home >> Account Movement >> Article

PerceptH wins creative duties of Daiki Brands

Font Size   16
PerceptH wins creative duties of Daiki Brands

Daiki Brands, a newly set up innerwear company, has roped in PerceptH to handle the creative duties of three of its new innerwear brands– Peri Peri, Daiki and Biara.

Currently Daiki Brands has three innerwear brands catering to both men and women. While Biara is a women’s lingerie brand targeting the mass segment, Peri Peri is the company’s premium range that competes directly with international brands such as Triumph and Jockey, etc. Daiki is the men’s innerwear range catering to the premium section and competing with the likes of Hanes and Jockey. The company has already launched Biara and Daiki on a national scale, and intends to launch Peri Peri this month.

Speaking on the newly win, Prabhakar Mundkur, Chief Executive Officer, PerceptH, said, “We at Percept have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of these brands in India.”

Elaborated Akshay Mahendran, Chief Executive Officer, Daiki Brands, “As a start-up, we were looking to partner an agency that would understand the kind of strategy required to promote the newly launched innerwear brands, both in the category for masses, as well as in the premium segment.”


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...

At the “Dentsu Aegis Network-exchange4media Digital Advertising Conference,” Abrol shared insights on how digital is transforming the way they operate and grow

The Dentsu Aegis Network-exchange4media Digital Report 2018 that was unveiled on January 16, 2017