Top Story

e4m_logo.png

Home >> Account Movement >> Article

Parryware moves to RK Swamy BBDO

01-October-2011
Font Size   16
Share
Parryware moves to RK Swamy BBDO

RK Swamy BBDO has picked up the mandate to handle the advertising and brand relaunch of Parryware, previously handled by Ogilvy. Parryware is a leading sanitaryware brand with a brand heritage of nearly 60 years. Parryware, originally owned by the Chennai-based Murugappa Group, is now part of the Spanish Roca Group.

Commenting on the win, Ajit Shah, President (North), RK Swamy BBDO, said, “We are delighted to commence our work on Parryware, which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”

RK Swamy BBDO is part of RK Swamy HANSA, a leading marketing communications and services group, serving over 150 companies in India and the US. With 1,200+ professionals, the Group offers creative and media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.
 

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by