RK Swamy BBDO has picked up the mandate to handle the advertising and brand relaunch of Parryware, previously handled by Ogilvy. Parryware is a leading sanitaryware brand with a brand heritage of nearly 60 years. Parryware, originally owned by the Chennai-based Murugappa Group, is now part of the Spanish Roca Group.
Commenting on the win, Ajit Shah, President (North), RK Swamy BBDO, said, “We are delighted to commence our work on Parryware, which is so synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share.”
RK Swamy BBDO is part of RK Swamy HANSA, a leading marketing communications and services group, serving over 150 companies in India and the US. With 1,200+ professionals, the Group offers creative and media services, Market Research, Direct/CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more.