Top Story


Home >> Account Movement >> Article

Paranjape Schemes assigns creative mandate to Quadrant

Font Size   16
Paranjape Schemes assigns creative mandate to Quadrant

Following a multi-agency pitch, Quadrant Communications Ltd has bagged the creative duties of Paranjape Schemes (Construction) Ltd. Paranjape had worked with Quadrant some two years back in Pune and that account win was also the result of a pitch call.

Paranjape Schemes is now re-entering the Mumbai market and has selected Quadrant as the creative agency for Mumbai region.

On winning the new business, Rajan Narayan, President & CEO, Quadrant Communications Ltd, said, “We had worked with Paranjape some two years back to launch their project in Pune. The client really liked our work and approach. When they decided to relaunch here in Mumbai, they again called for a pitch and were quite impressed with our approach this time as well. I am thrilled with the win and looking forward to working with them all over again.”

Commenting on the development, Hemant Chhatre, Deputy General Manager, Media and Communications, Paranjape Schemes (Construction) Ltd, said, “This is specifically a Mumbai-based business. We had already worked with Quadrant earlier in Pune and were quite satisfied with their work. Hence, we are happy to work with them again.”

Paranjape Schemes (Construction) Ltd is a leading real estate developer in Pune. The company has in the past developed large parts of the Mumbai suburbs, especially Andheri and Vile Parle.



Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by