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Parag Milk Foods appoints Carat as its media AOR

03-February-2010
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Parag Milk Foods appoints Carat as its media AOR

Dairy product company Parag Milk Foods, which operates under the brand name Gowardhan, has appointed Carat India as its media AoR. Industry sources peg the business to be in the vicinity of Rs. 12-15 crores. There was no pitch process prior to the development.

Confirming the development, Kartik Iyer, Managing Director, Carat India, said, “We are delighted to have been given this opportunity to work on this exciting category in milk products. We look forward to partnering the client in creating innovative media solutions that makes ‘Go’ the first choice in processed milk products.”

Rahul Akkara, Vice President - Marketing at Parag Milk Foods, said, “Carat’s understanding of the category coupled with their integrated marketing solutions approach gave us the comfort of working with the team. The team is quite passionate and have high energy level that is important to us, given that our products are in a launch phase.”

Gowardhan dairy products are made from 100% cow’s milk and the brand is known for its products like Gowardhan Ghee. Gowardhan has recently launched a range of milk products including GO cheese in a variety of flavors, GO Cheese powder, Yogurt etc.

It is understood that all Aegis Media brands --- Posterscope, Isobar and Carat Fresh --- would be part of the solution being provided to Parag Milk Foods.

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