Pharmaceutical company Gufic Biosciences has appointed Origin Beanstalk Creative Consultants as its creative partner to build and manage its product portfolio in the new stress management category. The win comes on the back of a multi-agency pitch.
Confirming the development, Anil Kamath, Vice President, Consumer Products Division, Gufic Biosciences, said, “After evaluating work from a lot of other agencies, we finally zeroed in on Origin Beanstalk for their proactive, fresh and systematic approach to the entire communication. I am sure their collective experience and expertise with strong business insights into this category will help Gufic establish this brand in the market.”
Speaking on the win, Upendra Singh Thakur, Co-founder, Origin Beanstalk, said, “While there are other products in this category, the market in India is still in its nascent stage and awareness of stress and its effect on one’s lifestyle and surroundings is minimal. It’s a great opportunity for the agency to build this OTC brand from scratch, right from brand identity to packaging to a focused integrated campaign for the launch, targeting consumers in eight key cities across India in the launch phase.”
Gufic Biosciences Ltd is a well-diversified listed company with a strong presence in pharmaceuticals as well as consumer products, Some leading products in the company’s portfolio include Stretch Nil, Acti-Slim, Shapers Sanitary Napkins and Roll-on, cold rub oil.
The first product to be launched under this stress management umbrella is an anti-stress herbal tablet, which will soon be followed with other product variants. The product is of an Ayurvedic origin and is a natural remedy for everyday stress that also increases the body vitality and immunity.