Sansui Mobile has assigned its creative duties to Option Designs. The Gurgaon-based agency has won the account following a multi-agency pitch that took place during end of July.
Confirming the news to exchange4media, Japneet Singh, Managing Director, Option Designs said, “The agency has been tasked with taking the core values of the Japanese technology offered by Sansui Mobile to the Indian market and reaffirm the company’s philosophy of ‘Japanese technology at its best’.”
Speaking further on the account, Singh said that the Sansui Mobile is currently involved in the penetration stage and introducing the right products in the market. The company is eyeing the mid-sized market with value-for-money phones.