Mobile handset brand G’Five has zeroed in on Onads and Span Communications to handle its creative and media duties, respectively.
Onads will be handling creative perception and implementation across all mass media, BTL, and so on. Span Communications will be dealing with the total function of media planning and buying on this account.
The campaign has already been rolled out in electronic media and will soon be seen on print, OOH and digital media.
Arshit Pathak, Managing Director, G’Five Mobiles, said, “We are delighted to announce the appointment of Span Communications as our media agency and Onads as our creative agency. Both the agencies have proven and established credentials and we think quite similar as well. G’Five is among the fastest growing mobile brands in the world and so is the Indian mobile industry, which is the fastest growing. Connecting with the consumer is a priority as well a challenge and with right partners, we hope to be a very visible and promising brand.”
Commenting on the win, Jignesh Maniar, Founder, Onads said, “There was a multi-agency pitch and it is a huge win for Onads. The account was won on the basis of strong strategic differentiation and exceptional creative work done by Onads. We are very excited to have won this account and thank G’Five for putting their faith in us. We are looking forward to making G’Five the most premier and respected mobile handset brand in the country. The initial communication has already begun across TV channels.”
Naresh Khetrapal, CEO, Span Communications, added here, “It is our pleasure to work on an exciting and competitive category like this. G’Five was impressed with our work and team and we thank G’Five for having entrusted that faith in us. The communication mix would involve multimedia platforms, including print, digital and OOH as it is very important to reach the consumer and trade partners at relevant touch points. The teaser campaign has already started across leading channels across the country and would be rolled out in other mediums shortly.”