The Renault-Nissan alliance has appointed OMD India as the media agency for both Renault and Nissan brands in India. While Nissan has recently launched the Micra in India, Renault will be launching their cars in the Indian market starting mid-2011.
The win comes off the back of a long and multi-stage pitch where the combined media business of both the companies was up for grabs. Companies that had participated in the pitch included ZenithOptimedia, Starcom and Dentsu. With this appointment, OMD India will handle all media duties for all existing and new brands of Renault and Nissan. The appointment comes into effect immediately.
It may be recalled that Renault India had called for a media pitch in July 2010. The car maker had appointed Law & Kenneth Chennai as its creative agency in July 2010.
Renault will be launching its cars in India starting April 2011. The first cars to hit the Indian roads would be Renault’s luxury sedan Fluence and a 4X4 crossover, Koleos. A hatchback is also on the cards, as Renault’s full global range is unveiled.
OMD is part of the Omnicom Media Group (a unit of Omnicom Group, Inc.) and is one of the largest and most innovative media marketing specialists in the world, serving many of the most successful and well-known brands, with more than 140 office in 80 countries. In India, OMD has offices in Mumbai, Delhi, Bangalore and Chennai and has multiple blue-chip brands on its client roster including Johnson & Johnson, Intel, Reliance Communications, HP, Ferrero, Henkel, Visa, Parle Agro, among others. It offers integrated media services to its clients across all traditional and digital media.
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