OMD India is continuing with its winning streak. OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.
The company has charted out aggressive plans for 2011 and has earmarked spends in the vicinity of Rs 15-18 crore.
Even as the client or the agency officials were not available for comments, sources close to the development have confirmed the news to exchange4media.
SRM University offers a wide range of undergraduate, postgraduate and doctoral programs in Engineering, Management, Medicine and Health sciences, and Science and Humanities.