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OMD bags New Generation Media Corp’s media biz

08-July-2011
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OMD bags New Generation Media Corp’s media biz

OMD India is continuing with its winning streak. OMD India’s Chennai office has scooped the media duties of New Generation Media Corp that operates brands such as SRM University and youth channel Pudhiya Thalanurai.

The company has charted out aggressive plans for 2011 and has earmarked spends in the vicinity of Rs 15-18 crore.

Even as the client or the agency officials were not available for comments, sources close to the development have confirmed the news to exchange4media.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.