Olive Telecom, which had forayed into the Indian market in 2009, has decided on its creative partner and has brought on board DDB India for the same. No pitch preceded this development. The account size has been estimated at upwards of Rs 50 crore annually.
Avijit Dutt, President - Marketing, Olive Telecom, confirmed the development exclusively to exchange4media and said, “We didn’t go looking at ten agencies and simply trusted DDB India to deliver for us. Sandeep Vij and Madhukar Kamat are the people I have worked with before and have fair amount of confidence in their abilities, which is translated to the ability of their agency.”
On the plans ahead, Dutt divulged, “There are already a lot brands in this market. We do have a special DNA because of our device roadmap. One can say pretty proudly say that this is not with others. We have an extremely proactive engineering unit, which makes us different from most of the other players. Now, how does one make a difference in communication – that is our prime objective as we look to break through the clutter.”
The brand also launched their e-commerce website – www.shop.olive.net – on Monday, which is being handled and managed by their digital agency, Bruceclay International, which is on board since September 2009. Vitcom Consulting (Vaishavi Advisory Services) is handling the PR duties for the brand.
Olive Telecom is a designer and supplier of wireless devices, 2G/ 3G mobile handsets and smart phones, connected mobile computing devices and advanced data modems. The brand has a product portfolio complete across the areas – WCDMA, CDMA, GSM and EV-DO mobile handsets, mobile computing devices, advanced data modems and devices for wireless broadband. With marketing reach in more than 24 countries, the company develops customised products for mobile operators worldwide and sells directly to consumers under its own brand in selected geographies.