Ogilvy India's Mumbai office has won the creative duties of retail giant Home Centre in the Middle East and North Africa. This was following a multi-agency pitch that saw the participation of several creative agencies from India.
Prior to this, the creative duties were handled by a local agency in the UAE.
O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa (MENA) region. This will require O&M to develop a 360 degree brand campaign.
Commenting on the win, Navin Talreja, President, O&M Mumbai & Kolkata said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for global markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”
Sumanto Chattopadhyay, Executive Creative Director South Asia, Ogilvy & Mather added here, “It’s both challenging and exciting to play outside one’s home ground. That’s the opportunity that Home Centre offers us. Working on the pitch made us realise that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground.”
“Post reviewing Ogilvy’s work, they seemed to best understand our current business needs and were, therefore, our preferred choice. We are happy to have them on board and look forward in creating some great work together,” said Rohit Bhatia, DGM Brand & Marketing, Home Centre.
Since 1995 Home Centre has been in the business of transforming ‘houses’ into ‘homes’. A leading home retailer in the MENA region and India, Home Centre offers a range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience.