Top Story


Home >> Account Movement >> Article

Ogilvy Mumbai wins creative duties of Home Centre in Mid-East & Africa

Font Size   16
Ogilvy Mumbai wins creative duties of Home Centre in Mid-East & Africa

Ogilvy India's Mumbai office has won the creative duties of retail giant Home Centre in the Middle East and North Africa. This was following a multi-agency pitch that saw the participation of several creative agencies from India.

Prior to this, the creative duties were handled by a local agency in the UAE.

O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa (MENA) region. This will require O&M to develop a 360 degree brand campaign.

Commenting on the win, Navin Talreja, President, O&M Mumbai & Kolkata said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for global markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”

Sumanto Chattopadhyay, Executive Creative Director South Asia, Ogilvy & Mather added here, “It’s both challenging and exciting to play outside one’s home ground. That’s the opportunity that Home Centre offers us. Working on the pitch made us realise that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground.”

“Post reviewing Ogilvy’s work, they seemed to best understand our current business needs and were, therefore, our preferred choice. We are happy to have them on board and look forward in creating some great work together,” said Rohit Bhatia, DGM Brand & Marketing, Home Centre.

Since 1995 Home Centre has been in the business of transforming ‘houses’ into ‘homes’. A leading home retailer in the MENA region and India, Home Centre offers a range of furniture, furnishings, home accessories, bed & bath range, kitchenware and gifting ideas to a wide spectrum of audience.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline