Ogilvy Delhi has been awarded the Ministry of Tourism (Incredible India) business. This contract has been won following an open and competitive multi-agency pitch from among agencies across India.
Confirming the development, Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia, said, “I am absolutely delighted that the Incredible India campaign that we had launched in 2003 is now back with us. We look forward to doing some incredible work for India Tourism.”
With this win again, Ogilvy’s mandate over the next three years is to provide a strategy and creative vision. This should align with and take Incredible India to the next level in both, the domestic and international markets.
“Building a Brand for the country is probably one of the highest honours that any agency can be given and I am so happy that we have got this chance once again for India. We launched Incredible India when the journey first began and will now partner the ministry of tourism to take it to greater heights again. This is probably one of the best things that could happen to us at the start of 2012,” said Sanjay Thapar, Group President - North & East Management, Ogilvy & Mather, New Delhi.
Miles Young, Chief Executive Officer, Ogilvy & Mather Worldwide, added, “Incredible India is one of the greatest brand properties ever created by Ogilvy. We are immensely proud it is 'coming home' again.”
Tourism is the second largest foreign exchange earner in India. Besides being an economic driver for growth. Tourism promotes national integration and international brotherhood. India's thousands of years of history, its length, diversity and the variety of geographic features make its tourism offering interesting, large and varied.