FMCG major Dabur India Ltd has zeroed in on OgilvyAction as its activation agency, according to senior sources in the industry. The win comes on the back of a multi-agency pitch process held last month. Jagsols, Vibgyore Events, GroupM Direct, PDM and Jagran Solutions are some of the other on-ground agencies on Dabur’s existing roster.
OgilvyAction, the activation arm of Ogilvy India, will soon kickstart a BTL campaign, called ‘Fit and Fat Brothers’, in modern trade outlets, which is expected to break next week in Mumbai, Delhi, Hyderabad and Bangalore.
At present, the creative duties of Real Activ are vested with Law & Kenneth Delhi.