Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.
With not much focus on the Taj Mahal, one of the seven Wonders of the World, the pitch concentrates on the essence of Buddhism and has asked the agencies to prepare presentations around Buddhist culture in Uttar Pradesh.
The state is already in talks with 6-7 mainline agencies and the first round of submissions is over. The next round is scheduled for January 2011.