Surya Brasil has chosen Noshe Oceanic Pvt Ltd to handle its 360 degree advertising as the organic cosmetic brand enters the Indian market.
Commenting on the win, Anupama Mehrotra, Vice President, Noshe Oceanic, said, “It’s an international brand, and for their India operations, they have chosen us. We are excited to be associated with Surya Brasil, a well-known international brand in the organic cosmetic industry. The assignment will focus on helping Surya Brasil to promote the brand through different advertising tools. The product is being marketed and distributed by the PS Bedi Group.”
Elaborating on what is expected in terms of an advertising model from Noshe Oceanic, Mehrotra said, “The idea is to create awareness about the product since it is upmarket. We would also be doing public relations and designing, besides handling advertising for them.”
She further explained, “The USP of the brand is that all the cosmetics are organic in nature as compared to the shampoos and other products available in the market that leave a residue that cause damage in some way or the other.” On being asked whether brands like Shahnaz Husain be a competition, Mehrotra admitted, “Yes, it could be since it falls in almost the same category.”
She added, “We are looking at print and more so, online advertising, since it is catching up these days.”
Both Surya Brasil and Noshe Oceanic are yet to draw out plans and have a schedule set for the various advertising activities. “The briefing sessions will happen and we will decide on what all needs to be done,” Mehrotra said.
Surya Brasil currently has a portfolio of natural products designed to promote well-being. Its products are certified from renowned international agencies such as Ecocert, Vegan, PETA (cruelty-free), Cosmebio and ISO 14001.Surya Brasil is also present in the US, France and 16 other countries, besides India.