Top Story


Home >> Account Movement >> Article

Noshe Oceanic wins 360 degree advertising mandate for Surya Brasil

Font Size   16
Noshe Oceanic wins 360 degree advertising mandate for Surya Brasil

Surya Brasil has chosen Noshe Oceanic Pvt Ltd to handle its 360 degree advertising as the organic cosmetic brand enters the Indian market.

Commenting on the win, Anupama Mehrotra, Vice President, Noshe Oceanic, said, “It’s an international brand, and for their India operations, they have chosen us. We are excited to be associated with Surya Brasil, a well-known international brand in the organic cosmetic industry. The assignment will focus on helping Surya Brasil to promote the brand through different advertising tools. The product is being marketed and distributed by the PS Bedi Group.”

Elaborating on what is expected in terms of an advertising model from Noshe Oceanic, Mehrotra said, “The idea is to create awareness about the product since it is upmarket. We would also be doing public relations and designing, besides handling advertising for them.”

She further explained, “The USP of the brand is that all the cosmetics are organic in nature as compared to the shampoos and other products available in the market that leave a residue that cause damage in some way or the other.” On being asked whether brands like Shahnaz Husain be a competition, Mehrotra admitted, “Yes, it could be since it falls in almost the same category.”

She added, “We are looking at print and more so, online advertising, since it is catching up these days.”

Both Surya Brasil and Noshe Oceanic are yet to draw out plans and have a schedule set for the various advertising activities. “The briefing sessions will happen and we will decide on what all needs to be done,” Mehrotra said.

Surya Brasil currently has a portfolio of natural products designed to promote well-being. Its products are certified from renowned international agencies such as Ecocert, Vegan, PETA (cruelty-free), Cosmebio and ISO 14001.Surya Brasil is also present in the US, France and 16 other countries, besides India.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems