Top Story


Home >> Account Movement >> Article

Noshe Group wins 360 degree advertising duties for PS Bedi Group

Font Size   16
Noshe Group wins 360 degree advertising duties for PS Bedi Group

In its bid to strengthen its position in India, PS Bedi Group, a well-known name in the logistics business, has chosen Noshe Group as its 360 degree advertising partner. The logistics company had called for a pitch that had seen the participation of quite a few agencies, including Noshe Oceanic. The account is believed to be sizeable and the work for the client is taking shape.

Speaking on the win, Asheesh Sethi, President, Noshe Group, told exchange4media, “PS Bedi’s business is primarily B2B and is tough. They are also into archiving business and there are big brands involved like the DHLs of the world. We will be giving them the right kind of positioning.”

Sethi also informed that Noshe PR, the public relations division of Noshe Group, will be handling the PR mandate for the logistics company. It may be recalled tht earlier in May this year, the agency had picked up the 360 advertising mandate for Surya Brasil, an organic cosmetic brand new to the Indian market.

PS Bedi Group is a global logistics service provider, rendering services for customs clearance, international freight forwarding, warehousing and distribution. The company is also a customs house agent in India with an all India presence. It has a large infrastructure, a staff strength of over 300 people and offices at New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Kandla, Chandigarh and Ludhiana, and associate offices in other important cities in India.

Noshe Oceanic is a 360 degree integrated communications agency providing advertising, media and activation services. Having 20 years of experience, Noshe’s existing clients are primarily from the field of education, real estate and retail.

Also read:

Noshe Oceanic wins 360 advertising mandate for Surya Brasil

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...