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Noshe Group wins 360 degree advertising duties for PS Bedi Group

17-August-2010
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Noshe Group wins 360 degree advertising duties for PS Bedi Group

In its bid to strengthen its position in India, PS Bedi Group, a well-known name in the logistics business, has chosen Noshe Group as its 360 degree advertising partner. The logistics company had called for a pitch that had seen the participation of quite a few agencies, including Noshe Oceanic. The account is believed to be sizeable and the work for the client is taking shape.

Speaking on the win, Asheesh Sethi, President, Noshe Group, told exchange4media, “PS Bedi’s business is primarily B2B and is tough. They are also into archiving business and there are big brands involved like the DHLs of the world. We will be giving them the right kind of positioning.”

Sethi also informed that Noshe PR, the public relations division of Noshe Group, will be handling the PR mandate for the logistics company. It may be recalled tht earlier in May this year, the agency had picked up the 360 advertising mandate for Surya Brasil, an organic cosmetic brand new to the Indian market.

PS Bedi Group is a global logistics service provider, rendering services for customs clearance, international freight forwarding, warehousing and distribution. The company is also a customs house agent in India with an all India presence. It has a large infrastructure, a staff strength of over 300 people and offices at New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Cochin, Kandla, Chandigarh and Ludhiana, and associate offices in other important cities in India.

Noshe Oceanic is a 360 degree integrated communications agency providing advertising, media and activation services. Having 20 years of experience, Noshe’s existing clients are primarily from the field of education, real estate and retail.

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