Close on the heels of Carat Media from the Aegis Group bagging the media duties for Microsoft India, as reported exclusively by exchange4media (Carat Media bags media duties for Microsoft India), comes the news regarding the agency winning the media duties for Nokia India. The development has been confirmed by industry sources.
Maxus is the incumbent agency on the account, while Lintas and DDB Mudra Group handled the outdoor duties for the brand. The account size is estimated to be around Rs 350 crore to Rs 400 crore.
The duties won by Carat Media include media planning and buying, search as well as outdoor.