The industry has been buzzing with the rumours of Nissan Motors reviewing its creative business. However a source from the client side denied any such development and stated to be a rumor. As per the industry sources, the pitch process is already underway and few agencies have already started working on the pitch.
In 2009, TBWA/India had bagged the entire Nissan Motor portfolio in India to their kitty. The incumbent agency had won the business following a multi-agency pitch that also saw the participation of agencies like Everest Brand Solutions and BBDO India.
Nissan Motors India is the Indian subsidiary of Japanese automobile manufacturer Nissan Motor Company Ltd. Nissan Motors India has dealer outlets in Delhi, Mumbai, Bangalore, Secunderabad and Chennai. The company had commenced its operations in India with the launch of the X-Trail.