Top Story


Home >> Account Movement >> Article

Nirmal Lifestyle awards media duties to DDB MudraMax

Font Size   16
Nirmal Lifestyle awards media duties to DDB MudraMax

DDB MudraMax, the experience and engagement network of the DDB Mudra Group, has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs 25-30 crore. Mumbai-based media agency, Gracious handled the media duties prior to this.

“We have a vision for our company for the next 25 years in terms of growth and expansion through our ‘Innovating, Creating and Transforming’ strategy. We needed a media design and planning agency that would support our vision and provide the strength required. We are delighted to partner with DDB MudraMax and are confident that it will do a great job and take our brand to the next level,” said Rajeev Jain, Director, Nirmal Lifestyle.

Nirmal Lifestyle is one of the leading property developers in Mumbai. It has built more than 50 lakh sq. ft. residential and commercial complexes.

Commenting on the win, Samir Khanna, Head, DDB MudraMax Media (West) said, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ is exciting. We look forward to partnering with the team at Nirmal Lifestyle.”

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India