DDB MudraMax, the experience and engagement network of the DDB Mudra Group, has bagged the media duties of Nirmal Lifestyle. The account was won following a multi-agency pitch. The size of the business is said to be in the range of Rs 25-30 crore. Mumbai-based media agency, Gracious handled the media duties prior to this.
“We have a vision for our company for the next 25 years in terms of growth and expansion through our ‘Innovating, Creating and Transforming’ strategy. We needed a media design and planning agency that would support our vision and provide the strength required. We are delighted to partner with DDB MudraMax and are confident that it will do a great job and take our brand to the next level,” said Rajeev Jain, Director, Nirmal Lifestyle.
Nirmal Lifestyle is one of the leading property developers in Mumbai. It has built more than 50 lakh sq. ft. residential and commercial complexes.
Commenting on the win, Samir Khanna, Head, DDB MudraMax Media (West) said, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ is exciting. We look forward to partnering with the team at Nirmal Lifestyle.”