Top Story

e4m_logo.png

Home >> Account Movement >> Article

Nippo Batteries consolidates media & creative duties with Fifth Estate

03-June-2010
Font Size   16
Share
Nippo Batteries consolidates media & creative duties with Fifth Estate

Chennai-based Fifth Estate has been assigned the creative and media duties of Nippo Batteries. No formal pitch process preceded this win. Industry sources have pegged the account size at over Rs 10 crore.

Reacting to the win, Ganesh Baliga, Managing Director, Fifth Estate, said, “We have already been handling their release in the South. Now, they have consolidated both creative and media duties with us for the whole of India. They are also coming up with a whole new range of products and have appointed us for all the responsibilities.”

Nippo, which is well-known for its batteries, also offers a range of other products, including emergency power back-up machines, rechargeable table fans, and a range of torch lights.

Baliga added, “Nippo has an existing product range, and are now introducing new products, while some more products are in the pipeline. With all that put together, it needed a solid base as far as its brand image was concerned.”

Nippo Batteries Co Ltd, (formerly known as Indo National Ltd) with its corporate office at Chennai, is the first Indian dry battery company to have been certified with the ISO 9001 and ISO 14001 international standards and has the ISI mark of quality on all its batteries. With a strong distribution network of 33 offices spread all over the country, Nippo’s batteries reach millions of homes through seven distributors and over 30,000 stockists. Nippo, the second largest dry battery player in India with a 31 per cent market share, has commenced its TPM and TQM activities to provide consistent quality and value for money to all its customers to become the leader in the business in the coming years.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends