Top Story

e4m_logo.png

Home >> Account Movement >> Article

Network Advertising bags creative, media biz of Sterling Holidays

12-January-2011
Font Size   16
Share
Network Advertising bags creative, media biz of Sterling Holidays

Network Advertising has become the sole keeper of all the media and creative responsibilities of Sterling Holidays even as the online duties are still being worked upon in Chennai.

Commenting on the development, Lata Subramaniam, VP - Marketing, Sterling Holidays, said, “It cannot be regarded as a multi-agency pitch, though there were 2-3 agencies interviewed. The choice of agency was completely based on its credentials, high standard of past work, and the comfort level that the Sterling Holidays team shared with the agency, hence Network Advertising was chosen.”

A campaign is expected to be rolled out soon, though both Sterling Holidays and Network Advertising were mum on the whole pact.

Integrated in the year 1986, Sterling Holiday Resorts (India) Ltd was set up with the objective of providing middle class Indian families with affordable holiday packages. To achieve this vision, Sterling introduced the concept of ‘vacation ownership’.

Since its integration, Sterling has built a system of 14 resorts in 12 holiday destinations in India. With experience spanning over two decades and expertise that successfully manages 14 resorts across the country, Sterling Holidays offers its guests a world of wonderful holiday know-how.

 

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.