Network Advertising has become the sole keeper of all the media and creative responsibilities of Sterling Holidays even as the online duties are still being worked upon in Chennai.
Commenting on the development, Lata Subramaniam, VP - Marketing, Sterling Holidays, said, “It cannot be regarded as a multi-agency pitch, though there were 2-3 agencies interviewed. The choice of agency was completely based on its credentials, high standard of past work, and the comfort level that the Sterling Holidays team shared with the agency, hence Network Advertising was chosen.”
A campaign is expected to be rolled out soon, though both Sterling Holidays and Network Advertising were mum on the whole pact.
Integrated in the year 1986, Sterling Holiday Resorts (India) Ltd was set up with the objective of providing middle class Indian families with affordable holiday packages. To achieve this vision, Sterling introduced the concept of ‘vacation ownership’.
Since its integration, Sterling has built a system of 14 resorts in 12 holiday destinations in India. With experience spanning over two decades and expertise that successfully manages 14 resorts across the country, Sterling Holidays offers its guests a world of wonderful holiday know-how.