Nettur Technical Training Foundation (NTTF), a chain of technical training and educational centres with over 10,000 students, has appointed Vertebrand as its strategic advisor and brand partner.
As strategic advisor and brand partner to NTTF, Vertebrand will provide a detailed assessment of the education sector in general, technical education market and identification of high potential segments in terms of training and education needs. This will involve a SWOT analysis of these areas, based on which a detailed strategy and marketing roadmap will be established and implemented. Vertebrand’s responsibility is to see that the required ratio is established and the number of enquires increase, through an analysis of the current scenario and future directions to strategically communicate the brand promise across target group via various chosen media platforms, thus maximize enquiry base and business growth.
Commenting on the NTTF win, Raghu Vishwanathan, Managing Director, Vertebrand, said, “NTTF is the leading technical training education in the country. With this, we make an important beginning in branding technical training institutions – the building blocks of an advanced economy. Overshadowed in the frenzied rush for engineering education, they have been understated in India so far. This has already created skill imbalances, where despite high rates of unemployment, there are significant gaps in skills in many important areas, as various studies in this sector have noted.”
N Reguraj, MD, NTTF, added here, “When you set goals, something inside of you starts saying: ‘Let’s go, let’s go’, and ceilings start to move up. You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
NTTF is one of the oldest technical training foundations in India and was founded by Dr Heinrich Hellstern, Director of HEKS, a development agency in Switzerland. Today the institute has grown to cater to a large number of individuals and has its alumni spread across the globe.
Vertebrand has several patented products under its umbrella that are used to service its clients. For this particular initiative, the agency will use its proprietary opportunity assessment tool – V-Scan – along with its scientifically engineered process, called ‘Vintellity’. This will help collate the necessary information for a SWOT analysis, followed by establishing a strategic marketing roadmap. VIN Max, the in-house Centre for Brand Delivery, will both create the plan and later on take responsibility for its execution.