Madhuri Refiners, the second largest oil brand in Madhya Pradesh (according to the Nielsen Survey), has assigned its media and creative duties to MX Advertising.
Commenting on the development, Jai Desai, Managing Director, Madhuri Refiners said, “We are delighted to have MX Advertising on board for all our edible oil campaigns. They have the right experience and credibility when it comes to building a brand right from its inception.”
Giving an overview on the brand, Ajit Nair, Managing Director, MX Advertising said, “The brief given to us was to bring out a better consumer connect with Madhuri’s range of edible oils as an umbrella brand. Madhuri is an established brand and we helped the brand strike an emotional chord with the consumer.”
Actipro, the new sunflower oil brand from Madhuri Refiners, caters to the health conscious segment and hence, it was necessary to position it uniquely among the existing brands in the market. “Pushing the envelope further, we have attempted to bring out the brighter side of healthy living in a way that directly connects with our target audience,” Nair added.
For the record, headquartered in Mumbai, MX Advertising is a 23-year old, full-service advertising agency and is a brand custodian to clients across industries as diverse as FMCG, tourism, healthcare, engineering, fashion, insurance, travel & leisure and lifestyle, to mention a few.