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MWG TAG beats top agencies to win creative duties of Zee News

MWG TAG beats top agencies to win creative duties of Zee News

Author | Preeti Hoon | Tuesday, Sep 14,2010 7:55 AM

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MWG TAG beats top agencies to win creative duties of Zee News

After winning the ESPN Champions League T20 account a few months ago, McCann Worldgroup TAG Ideation has now added another major win, bagging the creative duties of Zee Network’s Hindi news channel – Zee News. The incumbent agency on board for Zee News was DraftFCB Ulka Delhi.

According to senior sources in the industry, MWG TAG triumphed after going through a multi-agency pitch and bagged the account worth approximately in the region of Rs 10-12 crore. It is also learnt that seven to eight top agencies were in fray for the business, which opened its pitch a couple of months ago.

MWG TAG currently handles the creative duties of ESPN Champions League T20, Videocon mobile services, Videocon consumer electronics and home appliances, Videocon mobile handsets and DishTV, among others. Campaigns like ‘Atithi Devo Bhava’ for Ministry of Tourism have been churned out by TAG’s Delhi office.

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