Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co. The account will be handled out of Delhi.
It may be recalled that in August 2010, Vizeum was awarded the media mandate for the brand.
Though there was no official confirmation on the win, highly placed sources close to the development have confirmed the movement. The account size could not be ascertained at the time of filing the report.
Blackberry is a formal wear brand in India, catering to the youth of the country. The brand has high recall value and is perceived as a premium clothing brand.