Top Story


Home >> Account Movement >> Article

Muthoot FinCorp assigns media mandate to Lodestar UM

Font Size   16
Muthoot FinCorp assigns media mandate to Lodestar UM

Soon after adding Jaypee Sports International, which owns and manages the Formula 1 track, to its Delhi office, Lodestar UM is celebrating the win of Muthoot FinCorp in its Bangalore office. Muthoot FinCorp has decided on Lodestar UM after a multi-agency pitch that saw participation from other leading media agencies.

Lodestar UM has already started working on the business. The account size is pegged in the vicinity of Rs 30-35 crore. It is understood that Mindshare is the incumbent on the business.

The creative mandate has been awarded to Lowe Lintas.

A key objective of the communication exercise is to build awareness and create differentiation based on product offering.

Commenting on the win, Vaishali Verma, VP, Lodestar UM, said, “We are delighted with this win as it marks our entry into a new and growing category. They had a very clear brief, which helped us to arrive at a strategic road map for them. We look forward to a long association with Muthoot FinCorp, where we partner them in their growth and success.”

Muthoot FinCorp Limited is the flagship company of the Rs 20,000-crore Muthoot Pappachan Group. A key player in the gold loan business, Muthoot FinCorp has over 1,200 branches spread across cities, towns and villages of India.

Also read:

Jaypee Sports assigns Formula 1 media mandate to Lodestar UM

Anil Uniyal, CEO, Bloomberg|Quint, on his business objectives, the reason behind pushing back the launch of the channel and more

Oracle India believes that marketing has entirely evolved because of the change in the buying process of customers

Dennis Oudejans, CEO, AdVoice, on the journey so far, targeted AdVoice networks and his vision for the company

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Accessible luxury footwear brand Oceedee has launched its digital-first brand campaign to unveil its proposition - Strut Your Quirk

A stylish new global advertising campaign celebrating the art of living well – the ‘Art of Savoir-Vivre’ - brings to life the heart and soul of Belmond and its global travel experiences –a world full...