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Mudra North & East wins Rs 22-cr creative biz of Policybazaar

22-July-2011
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Mudra North & East wins Rs 22-cr creative biz of Policybazaar

Mudra North & East has recently won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator with approximately 5 million visitors every month. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.

On choosing Mudra Group, Akshya Mehrotra, CMO, Policybazaar.com, said, “We are very happy to appoint Mudra as our creative agency and we look forward to some exceptional creative work from them, which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularise the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”

The company’s aim is to make buying insurance easy. One can get free insurance quotes and also compare plans based on the premium and features offered. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online.

Reacting to the win, Bobby Pawar, CCO, Mudra Group, said, “We are really excited to have the opportunity to work on the Policybazaar.com brand. They have a great vision for the category and I believe they will be gamechangers. I look forward to collaborating with Akshay and his team to create brand content that is as radical as the service itself.”

PolicyBazaar offers a wide variety of insurance plans comprising both life and general insurance. One has the advantage of comparing Pure Protection plans, Pension Plans, Child Plans, Investment Plans, Health Insurance or Mediclaim plans, Car insurance and Travel insurance as well as Home Insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services, including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.

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