In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.
Mudra Max won the business following a closely guarded pitch, which included some of the country’s biggest media houses.
Commenting on this win, Pratap Bose, CEO, Mudra Max, said, “I am delighted with this win and the faith reposed by L&T with the Mudra Max team. Our endeavour is to continue to build strong brands for the L&T Group as they embark upon their restructuring process in the near future.”
Larsen & Toubro Ltd is a $11.7 billion technology, engineering, construction and manufacturing group. It is one of the largest and most respected companies in India’s private sector. A strong customer-focussed approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in major lines of businesses over seven decades. L&T has an international presence, with global spread of offices. The company’s businesses are supported by a wide marketing and distribution network.