Mudra Max has been selected to handle the media mandate for KLF Nirmal. The size of the business is estimated to be around Rs 10 crore and will be handled out of the agency’s Bangalore and Kochi offices.
On handing the media duties to Mudra Max, Sunny Francis, Director, KLF Nirmal, said, “The strategic knowledge and understanding of the category that Mudra Max brings to the table has added value to us. To build on and to enhance the brand equity, KLF Nirmal has decided to partner with Mudra Max to provide brand Nirmal the right mix of marketing communication and media vehicles.”
Commenting on the win, Pratap Bose, COO, Mudra Group and CEO, Mudra Max, said, “This win adds to our strong media relationships in the Southern market, and we look forward to making Nirmal an even stronger brand in the edible oils category.”
A brand incepted by legendary visionary KL Francis 60 years back, Nirmal is a brand sourced directly from coconut farms in Kerala. This coconut oil is produced using premium quality dried Kerala copra. Nirmal today is a leader in several markets in India, the Middle East, the US and Australia and is exported to many other parts of the world, making them one of largest producers of pure coconut oil in the world.