Top Story


Home >> Account Movement >> Article

Mudra bags Kalpataru Real Estate’s creative biz

Font Size   16
Mudra bags Kalpataru Real Estate’s creative biz

Following a multi-agency pitch, real estate and property development company Kalpataru Group has zeroed in on Mudra Group to handle its creative business. Pickle Advertising was the incumbent agency on the business. The average annual ad spend for the business is pegged at Rs 8-10 crore. The account will be serviced out of Mumbai.

When contacted, the client declined to comment on the development. However, a highly placed source close to the development has confirmed the win.

It may be recalled that in September 2008, Pickle Advertising had bagged the creative business of Kalpataru. The then incumbent agency, The Republic, had handled Kalpataru’s creative duties for more than five years. The creative duties were reviewed because the brand wanted to move on, according to company officials.

Founded in 1969, the Kalpataru Group has interests in areas such as real estate, property development, property management and power transmission towers.

During the time when Pickle Advertising had handled the creative business, the media mix for the account was based on a strategic combination of print and outdoor campaigns, supported by below-the-line and other promotional activities. There was heavy print activity, including brochures and pamphlets, along with presence in newspapers and magazines.


The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Despite the economic slowdown, Star TV has managed to earn more than Rs 250 crores in advertising revenue from the India-Australia T20 series

Sorrell who is in India for WPP’s first-ever board meeting in the country, hints at more acquisitions and announces a second role for CVL Srinivas, CEO, South Asia, GroupM

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016