MTV India, as part of its strategic media planning move, has appointed Aegis Media’s Vizeum India as its media agency. Vizeum India will now handle MTV’s media planning and execution across electronic, print and online media. In addition to media buying and planning, Vizeum will also support MTV India’s digital and marketing initiatives.
Confirming the appointment of Vizeum India, Aditya Swamy, Channel Head, MTV India, said, “Our audience is everywhere and yet nowhere, and to catch them we need to use non-traditional techniques and constantly innovate with new media and platforms. The team at Vizeum shares the hunger to experiment and their approach to media planning is very fresh and is driven by a keen sense of consumer understanding. Together, we have exciting times ahead of us.”
Commenting on the win, S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “We are delighted at this opportunity. Each of our clients is indeed our ambassadors. Had it not been for a satisfactory reference from Nickelodeon, I don’t think this discussion would even have begun. We are aware of our responsibilities and will do all that’s needed to be done to ensure MTV rocks in the country. This business will be handled out of our Mumbai office.”
MTV has been responsible for various programming innovations and formats which capture the imagination of the today’s youth. In recent times, MTV has been in news for its innovative marketing campaigns across Coke Studio@MTV and StuntMania-Underground. Vizeum India, with the belief of building bridges of relevance between brands and consumers in a meaningful manner by understanding how media, brands and lives co-exist in the actual world through an in depth understanding of the consumer motivations will further strengthen MTV’s leadership positioning. This appointment will follow the channel’s aggressive growth plans for the coming years.
The association of these two companies promises a better technological delight for the target audience of MTV, making the channel even more preferred. Nickelodeon, part of the Viacom18 Group, was already being serviced by Vizeum India.